You’ve got a cupboard full of these. We know. Here’s what to do about it.
Every Gü, Pots & Co., Aldi, Lidl and M&S pudding pot you couldn’t bring yourself to bin, finally earning its keep. A proper airtight lid, no leaks, no drama, and somewhere respectable for your spare buttons, your loose change, or that one earring.
go on, you know you need these
4.9★ from 1,300+ reviews on Etsy · 5,800+ Etsy sales · Hackney-based since 2021

An unreasonable number of people agree.
Sound familiar?
- You’ve rinsed out ‘just one more’ pudding pot this week, with no plan for it whatsoever.
- Your cupboard makes a noise like falling dominoes every time you open it.
- You’ve mentioned, unprompted, at a dinner party, that you ‘collect’ pudding pots.
- You have, at minimum, one pot currently pretending to be a proper storage tub.
- You’ve caught yourself buying the pudding for the pot, and you’re not even embarrassed any more.
- Somebody’s tried to throw one away and you’ve physically intervened.
Good news: this isn’t a hoarding problem. It’s a lid problem. We fixed the lid problem.
Whichever one’s currently multiplying in your cupboard, we’ve got you.
One lid, five very guilty pleasures.
We’ve even partnered with Gü before, with vouchers going out in Pudding Pot Lids orders.
The cupboard, before and after an intervention.
Drag the slider. We’ll wait.
BEFORE
Hoarder level: advanced
AFTER
Hoarder level: reformed
Beforereal customer cupboard, cluttered pudding pots stacked precariously, no lids, no system.
Afterreal customer cupboard, stacked pots with bamboo lids on, each one labelled and sealed.
How many have you actually got?
Count the cupboard. Pick the nearest pack. If you’ve got four pots, you need six lids: that’s just maths, and also denial.
Before you add six to basket.
If your pots are from Gü, Pots & Co., Aldi, Lidl or M&S, yes: one lid fits all five, no measuring required. Honestly, your cupboard has six different ‘sizes’ that all look identical anyway, so we’d still just try one.
Yes, it’s genuinely airtight. A proper seal, no leaks.
Hand wash recommended (it’s not dishwasher-safe, sadly). Two minutes, tops. You’ve spent longer deciding whether to keep the pot in the first place.
More than you think. Refer back to the checklist above: you have a cupboard full of pots and a worrying amount of conviction that you’ll ‘sort them out one day.’
Not even slightly. Customers use them for jewellery, spare screws, loose change, desk clutter and craft bits. The pudding was just the excuse to buy the pot.
Other people are talking about your cupboard too.
Real TikTok creators, unprompted, featuring the actual lids. 650K+ combined followers across the two biggest accounts, all real and checkable.
Get 10% off, and a gentle reminder you’re not alone.
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